A fashion designer, senior journalist to an entrepreneur, just like her brand Shades Of Blackk Spalon, Amrita Mulchandani, Managing Director of a luxuriant salon, Shades of Blackk Spalon and a gym, Blackk Traxx – The Fittnassium has lot of shades in her career.
She started her journey into the professional field with an event management company, then studied fashion designing from NIFT Gandhinagar, later did her graduation in English Literature with Advertising and Marketing. All this wasn’t enough for her, as she craved to learn more, so she got herself a Master degree in Development Communication. It’s after her masters, she got her calling from the media world. She worked with Ahmedabad Times (Times Of India) as a senior journalist where she covered Bollywood, television and fashion.
For 8 long years she led the life of a journalist, and one fine day decided to quit it all to change her career path and widen her horizon. It was an intuitive feeling and a big risk too, which she went along with. She always felt she was good at managing things and people. And her close mates did make her realise it a few times. As MD of a lifestyle high-end salon that is a unit of A&J Private Limited, she feels she has tapped her potential fully and utilised the best of her abilities. From designing trends and publicity strategies to training about 60 to 100 staffers, it is a challenging proposition for her, but exciting too. Today, her space is jam packed with the who’s who of the city. She feels great when she sees at least half-a-dozen salons trying to imitate her brand, and come up with names similar to her brands.